These days you can’t buy anything without joining some kind of loyalty program. Do you have a discount card? Are you a member? Can you tell me your postal code for research purposes? Did you bring that one piece op paper so i can mark/stamp it?

Figuring¬†out how many points you already received¬†turns out to be very difficult. You have to login somewhere, but first you need to create an account, fill out all your details and your loyalty card number etc. etc. Isn’t there an app for that?

An app that will tell you how many points you have, what you can get for those points and where you can get it? Driving to your next client and then finding out you can get a free cup of coffee in a place nearby. Nice and you can even invite a friend!